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It also serves as a refresher or primer on fundamental marketing procedures And just how they can be applied to social media. Warner’s “Social Media Marketing” can also be practical to social media professionals generating the leap from editorial and material-pushed function to marketing.
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British Army’s 2019 recruitment campaign is an excellent illustration of targeting the correct audience with the correct messaging. They wished to target millennials via their Twitter campaign and encourage them to enrol in the military.
One more: “We will use LinkedIn for marketing and sharing our firm lifestyle to help with recruitment and personnel advocacy.”
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When you keep track of, you may discover shifts in the way in which channels are used. Or, you would possibly spot a specific submit or campaign that basically hits the mark—or fully bombs.
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If you're able to’t produce a sound mission statement for a particular channel, you might want to question by yourself if it’s worth it.
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